Dixon Ticonderoga | Mikayla Chandler

Dixon Ticonderoga: #KeepLoveSimple

Integrated Campaign

Like the simplicity of the yellow pencil-

Love is simple when it's the right one.

Sometimes things don't work out the first time. Or the second. Maybe not even the third.

An integrated campaign based upon the thought that love rarely comes with beginners luck.

and reached out via social media to invite them to share their own tales using #keeplovesimple

We lovingly crafted a digital campaign to connect with our target audience.

We connected with the target audience through Facebook and Instagram.

Using #keeplovesimple to invite them to share.

Using Facebook canvas, we involve users in the twists and turns of a relationship.

Art Directors/Copywriters: Adeline Berger, Mikayla Chandler