Off! Bug Spray: #GhostTheBugs
Twitter + Radio Spots
A campaign that takes term "creep", in dating,
to a quirky place of the "creepy-crawlies".
Much like bug bites, there are some annoyances that come with the realities of dating, i.e. ghosting.
This campaign encourages users to "ghost" the bugs.
Take a listen to some riveting radio spots: