REI: Man vs. Wasteland 

We asked ourselves: What if we put Bear Grylls in a Landfill to showcase REI's preservations efforts?

TV REEL:

PRINT:

The comic would first roll out in print and be produced across platforms as the "episodes" get released.

Comic 1.jpg

SOCIAL:

TRANSIT:

MICRO-SITE:

Full of wit and information as viewers take a look at REI's "Man vs. Wasteland".

*click to view full site*

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peeps that worked on this:
Copywriters: Mikayla Chandler, Kyle Honeycutt, Bella Stuart
Art Directors: Kyle Honeycutt, Pratik Rathod
​Illustrator: Macy Mackey

THE OTHER WORDS: