SWATCH: saturates 

An interactive toggle that quite literally saturates within the campaign.

(I wish I could make interactive for your enjoyment...but alas, tis not so)

mchand20_ADBR480_SULL_SP19_new1TOGGLE.jp
mchand20_ADBR480_SULL_SP19_new2TOGGLE.jp

PRINT:

print spread
print RED
print PINK
print GREEN

SWATCH_SATURATES FASHION SHOW:

The invitation would activate digitally with a drag of the toggle.

Whereas the physical Direct Mailers would be interactive via pop-card techniques.

mchand20_ADBR480_SULL_SP19_invite_swatch
mchand20_ADBR480_SULL_SP19_invite_swatch

SOCIAL:

Submit your own #SwatchSaturates moment to win free tickets to the Swatch_Saturates fashion show.

OOH:

Red line transforms into a red-infused ride with the RED ads on display. + Street lights become more than just illuminating.

peeps that worked on this:
 
Copywriter/Art Director: Mikayla Chandler
(found images)

THE OTHER WORDS: