An interactive toggle that quite literally saturates within the campaign.
(I wish I could make interactive for your enjoyment...but alas, tis not so)
SWATCH_SATURATES FASHION SHOW:
The invitation would activate digitally with a drag of the toggle.
Whereas the physical Direct Mailers would be interactive via pop-card techniques.
Submit your own #SwatchSaturates moment to win free tickets to the Swatch_Saturates fashion show.
Red line transforms into a red-infused ride with the RED ads on display. + Street lights become more than just illuminating.
peeps that worked on this:
Copywriter/Art Director: Mikayla Chandler
THE OTHER WORDS: