Yellow Tail: Let Your Taste Explore 

Targeted to young individuals, of legal age,

that are just finding out what they like...or absolutely hate in a wine.

Sip of the Month:

A way that you can explore other options without the fear of commitment.

OOH:

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BRAND FILMS:

Indecisive much? Here's some fun and relatable content.

STORE LABEL TAGS:

Placed throughout a market; near items such as: sunglasses, hair dye products, condoms, etc.

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PACKAGE DESIGN:

Designed to showcase differences in wine experience. 

POP UP SHOP:

Browse and purchase at a fully branded pop up shop experience.

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peeps that worked on this:
Copywriter/Art director: Mikayla Chandler
(found images)

Brand Films completed by copywriters: Sydney Solis, Mikayla Chandler + art director: Qiana Butler

THE OTHER WORDS: